What Is Branding? 4 Minute Crash Course.

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What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the …

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38 thoughts on “What Is Branding? 4 Minute Crash Course.

  1. I will be forever grateful to you Mrs. Dammit Amanda, You changed my whole life and I will continue to preach your name for the world to hear you saved me from huge financial debt with the little I had. Thank you Mrs. Dammit Amanda

  2. So according to this definition, Branding is not one man's job? 

    But that again creates more confusion. There are positions in companies named as Brand Designers. I understand a brand is a sum of all the things a customers sees hears and feels, but for designers it has to constrain somewhere cause otherwise, if we say packaging is not branding, logo is not brand.

    Won't the value of these creative things becomes lower or inferior.

  3. Great video! It really boils down branding to the essence of creating a positive, lasting "gut feeling" through consistent customer experiences. It's a powerful reminder to focus on building trust and loyalty.

  4. This video made me realize branding is less about crafting the perfect message and more about consistently creating a positive "gut feeling" with every interaction. It's about what they *feel*, not just what they *hear*.

  5. It's amazing how much clarity you can get in just 4 minutes! The "gut feeling" definition really resonated – branding is about consistently delivering on a promise and creating that positive association in the customer's mind. Definitely food for thought on creating a truly memorable brand.

  6. The "gut feeling" concept is powerful! It emphasizes that successful branding goes beyond aesthetics; it's about fostering trust and positive experiences at every touchpoint. This video is a great reminder to prioritize those authentic connections.

  7. Love the emphasis on branding being a "gut feeling"—it's a great way to capture how every interaction impacts customer perception. Time to focus on building consistent, positive experiences to cultivate that feeling!

  8. Branding is all about that gut feeling – a consistent and positive experience across every interaction is key to building lasting trust. Thanks for the simple, yet impactful explanation!

  9. Branding is more than a logo; it's about cultivating that crucial "gut feeling" through consistent experiences that build trust and loyalty. This video is a great reminder to focus on the overall customer experience to shape positive perceptions.

  10. The "gut feeling" definition is perfect – it's about consistently delivering experiences that create a positive perception over time. This video offers a great perspective on building a strong brand!

  11. Such a concise explanation of a complex topic! It’s a great reminder that a brand is less about what you say and more about the overall feeling and reputation you cultivate.

  12. This video really cuts to the core of branding – it's all about cultivating that positive "gut feeling" in your audience through consistent experiences. Definitely food for thought as we build our own brands!

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