Ultimate Pricing Guide for Freelance Filmmakers and Videographers in 2024

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I want to share everything I’ve learned about pricing in the last 15 years or so, working both as a freelancer and hiring hundreds of …

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31 thoughts on “Ultimate Pricing Guide for Freelance Filmmakers and Videographers in 2024

  1. This pricing represents the old model which I do believe is going away. The new model is about 75% cheaper. Director/DP, 1 lighting person, maybe 1 sound person. Total cost 2500. I've seen dozens of commercials being done this way since covid. I saw a guy with a gimbal and A7SIII take over a client from a company that used to charge 30K/spot. He charged 2k. Troubling signs for us all. At least in the local ad / YouTube ad space. I believe clients have started to wise up to the fact that showing up with a grip truck is a red flag when the dude in a Civic Hatch and backwards hat gives you basically the same quality at a value/dollar price point that make it seem nuts to be paying big money for anything. Clients all want 4 – 7 cuts now – vertical x 4 versions, YouTube cut, broadcast cut etc. Models are going to need to change if we are to survive!

  2. So something is very off here.
    If you're a studio that rents out equipment and staff for shooting then Yes, have a price racket.
    BUT if you're actually creating the project from start to finish then youre supposed to charge based on value that you're giving the client and not the labor.

  3. If your day rate is at 1500$ and you say that the day rate starts when you arrive on location and ends when you leave. So what if you have to drive 3h to the location and another 3h to go back to your office? How do you charge those hours? And what about gear preparation. If you need half day for the preparation of your gear, do you charge anything for it and if yes how?

  4. I’m in Portland Oregon and i can say that your pricing breakdown is on par with commercial rates in my city. For a Gaffer and a Grip tho you’re most likely getting a sprinter package and that gear estimate seems a little high. I own a sprinter package and my gear budgets are usually 600-1000. I know there’s a lot of factors at play here but this has been my experience. Thanks for the great video. I think more people need to be open about rates and finances.

  5. First video I’ve seen that accurately displays standard rates and procedures. This would have been perfect when I was just getting started. Definitely took some trial and error.
    Also, talking with other crew folks above and below you is a great gauge for standard rates in your market.

  6. Great info! Only thing I'd push back on is owner-operator day rates. For owner-operators it can be easier for clients to simply see one price including basic camera rig, mic, and a light or two.

  7. Hey Saj, i'm a Content Manager that works in esports. Currently, I work for the #1 Madden Player in the world. I do all his BTS, YouTube, and social media. If you were in my position, what are the big questions you would consider? Would love to chat about this or have a discussion around this.

  8. I know you literally just posted this and worked hard on it, but I'm looking for a video about the administrative aspects of directing a film. I'm working on a short that's near feature length and I'm wondering what kind of releases and NDAs to use, recommendations for organizing and categorizing certain information – you know – workflow outside of the video workflow. I know what I want to do on set and how, but I want to make sure I'm properly organized.

    Thanks! And thank you for making this pricing guide!

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