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Introduction To Marketing | Business Marketing 101
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Seeing the LTV, CAC, and 30-day cash laid out so clearly makes optimizing for growth feel achievable. Time to dive into the numbers and see where we can improve our ratios! Thanks, Alex, for making this so understandable.
Just ran the numbers and realizing how crucial it is to focus on maximizing that 30-day cash to fuel growth—game changer! Thanks for making these complex concepts so accessible, Alex. Definitely sharing this with my team.
Alex hormozi, share us the books you Read please
Been seeing a lot of good feedback about YTC Growth. It’s a service that treats your growth like a real marketing campaign targeted, consistent, and organic.
This video is packed with value! One thing that’s really helped me grow as an affiliate marketer is staying active in the YouTube community. But it’s hard to keep up with posting meaningful comments on so many videos. That’s where YTBoostFlow comes in—it automates comments so I can engage with videos even when I’m busy working on other projects. Has anyone tried tools like this?
This video is packed with value! One thing that’s really helped me grow as an affiliate marketer is staying active in the YouTube community. But it’s hard to keep up with posting meaningful comments on so many videos. That’s why I've been using YTBoostFlow—it schedules my comments so I can engage with videos even when I’m busy working on other projects. Has anyone tried tools like this? Would love to hear how it’s affected your engagement!
Really appreciate the way you explained this — super clear!
Great marketing introduction, Alex.
These tips are exactly what new entrepreneurs need to hear! Marketing doesn’t have to be overwhelming with the right approach.
What is your cycle, dude?
Alex Hormozi breaks down the three most important numbers in marketing and business growth in this video:
Cost of Acquisition (CAC): The total cost of acquiring a customer, including ads, sales commissions, and marketing expenses.
Lifetime Value (LTV): Instead of total revenue, focus on gross profit from a customer over their lifetime. This ensures you're measuring actual earnings, not just sales.
30-Day Cash: The amount of money recovered from a customer within the first 30 days. If this matches or exceeds CAC, you can acquire customers without using your own money.
The key relationships:
LTV to CAC should be at least 3:1 to ensure profitability.
30-Day Cash should match or exceed CAC to make scaling easier using external financing.
By optimizing these numbers, businesses can grow faster while staying profitable.
Hé is making this up?
Is 30day cash value on gross margin as well? I’d assume yes
👍👍👍
Informative.
CACK!
My CAC is huge
This kak makes fokol sense
The child in me at 3:42 was very happy to attend this video
You have some points but if i am not mistaken with most cards at the end of the month you pay each the full expenses . So if someone made the cac at the end of the month he wouldn’t have the money to pay back the bank.
Nubie here: I like to see the acronyms spelled out. Helps me remember them…
Am I the only one who laughed when he said CAC?
Gee i have 100 dollors what button do i push to get my name out or am i in new york
Absolutely Technical advice, thank u Alex 🤙🏽
bro so buff I can't focus on the lecture! dayum
200 dollars “free” but 20% taxed.
Can someone explain this to me, please?
We can borrow cash when he 30D Cash ratio to CAC is at least 1:1 and pay the debt at the end of the month.
Does that mean we're supposed to repeat this cycle every month? Borrow, pay the debt by the end of the month. Then borrow again and pay it back at the end of the month, and so on….?
Yes that was KÊK
❤❤❤❤❤❤❤so fine
It gives me new perspective on marketing and it helps ❤
good job
Its worse here, our economy is like a flailing fish, fighting for its life. The normal state of the U.S. economy is actually very bad. Because of this it goes into convulsive spasms fighting to grow any way it can out of desperation. Tricks, gimmicks, rule changes try to stimulate the economy and prevent it from falling but they only bring temporary relief to people since, when you factor in inflation we are declining.
Writing the a before the C in Cash
—Me too Alex