How to Sell an Online Course Before Making It in 2024 (Pre-Sell)

Posted on by Sunny Lenarduzzi
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Want to learn how to go from invisible expert to being able to scale your authority, income and impact using YouTube? Check out …

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31 thoughts on “How to Sell an Online Course Before Making It in 2024 (Pre-Sell)”

  1. Heck Yes. I still say the inventor of modern content marketing was Sears & Roebuck through their catalog and the best recurring launch has had to be the McRib. Sears didn't know when to pivot or exit and I don't do swine, but I give credit where it is due. Great content Sunny. Evergreen and still in trend. You're in company with the greats, or they with you. It's all the same. Appreciate your vids.

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  2. I teach people how to go from non gun owners or timid about getting a firearm, to responsible and educated firearms owners, so that they can protect themselves, their community, their rights, and the things that matter the most. Sounds so much better than " I help you learn about guns/firearms ".

    Also another great Tip for pre-sales is to offer "MONEY BACK GUARANTEED". Why? It shows you are so confident in your course, and that its going to help the individual reach the hero state, that if they aren't seeing results by the first ___(timeframe your outline), they will get their money back. This give people security and willingness to purchase for the High Value you list your course for, and it makes them more engaged and willing to listen. Sometimes people love a safety net and if you can provide that while giving them the ability to accomplish the results they want. You bring them a sense of comfort because you are so confident. Additionally, once they also see that you take in their feedback and tweak the course based on their feedback, they will feel a sense of community, and help you even more, and forget all about the fact that they paid you to be there. Which then in return also helps by making them an advocate for your course as well as a testimonial. And having lifetime access for those people allows them to also help new people that join. I have not started selling my courses, but i have a outline, and I do want to test it. I'm currently trying to get things set up where people can always converse outside of just the course setting when i would be going live. If anyone wants to become an informed and responsible gun owner book a call with me: https://calendly.com/tacticalguardian

    But also thanks Sunny really and truly. Your page and videos are not just for learning, its also for networking. When I get a bit more situated Il more than likely get your course. Even as a thank you. Another good person in this space is Alex Hormozi, he does the same thing you do with your videos. Give so much good and quality information away for free, people HAVE TO BUY to know what you have behind those Golden doors of a payment.

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  7. Heck Yeah! Great information that I will use for launching my kids educational programs and personal health/wellness brand. With your advice, you have saved me time and money. Thanks again.

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  12. I love your videos but I don’t want to have sales conversations with people. Is there a price point where I don’t have to do this? Is it possible to be successful without doing the live course first? I want to build a YouTube channel and a recorded evergreen course. I am a special education attorney and want to package my knowledge for overwhelmed and frustrated parents whose children aren’t learning or receiving the support they need. Parents waste $40,000-$100,000 on hearings they almost always lose and I can help them avoid this.

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  15. Great video, Sunny. However… (not sure how to say this delicately…) there is a neon cartoon phallus over your shoulder. A little funny and therefore distracting but the content shines through so no worries. Cheers!

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  23. This video is amazing !! I do have a question. Sunny or anyone else can feel free to answer.
    I want to know where and how do you get the Sample interviewees who will give you the insight you need to start creating the course before the weekly live trainings? Am I marketing the course and then whoever signed up and I reaching out to them to interview them about what they’re looking for when it comes to the course and why they decided to purchase it ? Is the interview you’re talking about? Thanks.

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  28. Hi Sunny! Quick question regarding the POP delivery. You mentioned the tech stack you recommend. I wonder about logistics. Let’s say the course has 4 modules and each module has 4 lessons. Does that equate to 16 different live sessions (which could mean, at 1 live sessions/week = 16 weeks), or deliver the entire module (all 4 lessons) in a single live session?

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  30. Hi, Sunny I just started following you this week. You are truly inspirational and give me faith that I can do it!

    I totally started as the one who create the content before communicating and was deep creating video by video of the anatomy of the voice, which I think is important, but now tomorrow actually I'v invited to a instagram live to hear if that is truly what my ideal clients need.

    You also helped me find what is my transformation statment and that is…

    🎉 I can help you to unlock the power of your voice through connecting traditional vocal exercises with the understanding of the spiritual aspect of releasing blockages through sounding, so that you can free your voice physically and spiritually and manifest the life of your dreams.🎉

    Now I finally feel like I am clear and ready to attract my ideal client, thank you so much ❤

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