How to Price Video Production Services

Posted on by Saj Adib - Filmmaking Mentor
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Most video production companies use the exact same model for pricing their services. I’m going to share this model with you …

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41 thoughts on “How to Price Video Production Services”

  13. Great video, Saj! This was truly helpful. I mainly do solo work and I always have a hard time knowing how to price myself, since I'm the one making sure the audio is okay, directing the talent, setting up the lights, filming, etc. Would you recommend that I include what hiring a gaffer/DoP/audio technician/etc would cost into my own personal day rate?

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  16. some people have been reporting your website as a dangerous site. please fix or comment saying that this will not harm my computer in any way. so i can join. a red screen showed after pressing the notify me button.

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  19. What a great video. Been watching a ton of your content lately and love it all! I'm super passionate about pricing and profit. So often I see people feel like the have to justify their pricing and when they feel that way they tend to lower it so they feel like it'll be less of an issue. People, don't do that! I guarantee you your pricing is usually never high enough, there is so much time that goes into running your business that you're probably not even paying yourself for and overhead your forgetting that should be factored into your business.

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  20. You are a genius and that is exactly what I was planning to do moving forward was an Ad retainer.
    Any advice on getting meetings with potential clients before your name gets out there?

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  31. Great advice! Thanks! “Be the premier price of your area”. I feel as if my skills are much higher and I get it all the time from clients and I feel as if I’m competing price wise to get their business. I have to realize I am an asset to the project and not just someone who needs to do it for little pay competing with the other content creators in the Houston area that are no where near the caliber of content I can produce. Knowledge is power, I know a lot more about editing and filming so It should only be right I charge a higher price if my products blow the competition out of the water. Thanks again! Solid advice!

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  32. I followed exactly this path. I started with tight margin projects as a hired set of hands that recorded and edited. Once I proved to my market place that I could deliver, I “niched down” into highly specific topic areas in which I am a respected expert and melded my production skills with my specialized knowledge and boom; more revenue bcz now I was providing more value.

    My caveat is that while my rates and revenue increased it didn’t all shoot up at once; it took a little time but overall I still had MORE to play with.

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  35. Great video and channel!
    It reminds me when I started a handyman service with my friend, we were scared to charge an average price, and we had hard time with customers, they were mostly just rude and not willing to pay sometimes, however our quality was above average. After realizing that, and raising prices, we started getting more customers with the same advertising expenses, and making more money eventually! And the customers have become nicer.
    Unfortunately, there are always those guys who offer services for cheap, and not only they underprice themselves, but they also make customers get used to lower prices, which is bad for everyone in the sphere.
    The best advice – don’t be cheap, even when you just start.
    Planning to move to Dallas and start video production in March!

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  40. This is great content. Awesome work. The only addition I would offer sir is for companies to hire an actual marketing person (a rainmaker). The marketing people who hire you. Get one of those people on your team.

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