How much to charge for video production – shooting, editing, and an entire project. In today video, I will break down exactly what …
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How To CORRECTLY Price Your Video Production Services
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Thanks Ross, the advice in this video is worth an absolute fortune.
what is the site for invoce?
Ive really tried to be unique in this aspect of my company… i feel like my model is a selling point but what do you think ross…. I find every videographer kind of follows the same structure… ive tried to simplify it for the clients sake. Instead of dayrates or hourly or project based… i offer fixed pricing for one time video projects, and i only plan projects that can be done with the equipment we already have in house… this means no rentals, and low fixed prices for a reels batch, or cinematic commercial, brand overview video or mini doc etc… and then fixed monthly rates for bundles of a months worth of video with no commitment. You buy a bundle and get a set amount of video structured week by week. No rentals on equipment, and low fixed rates taking the budgeting out of the equation for clients who dont know what to spend… the rates are low enough to be eye catching and the price u see is what u pay, no extra fees for rentals etc
So helpful. Thank you!
Amazing video Ross I'm fairly new to video editing and starting to get clients. this helped massively
I'm a patient video watcher, and I'm half way through, just a friendly suggestion, you could use some text during your key points to improve the audience's attention. I've done long videos with no text and it takes a lot of focus and the attention span from a previous era to be able to stay engaged.
WORST "HOW TO PRICE" VIDEO EVER.
What value does the problem you want to solve, have? nice!
Ross great vid but gotta slow those cuts on the edit, hard to watch, also I think its because theyre too similar of an angle/focal length
Nice breakdown of each costing method. Mine is pretty similar to yours, Full Day/Half Day rates for filming and editing plus travel costs and any equipment hire with a percentage markup where necessary. My only question would be what are your recommendations when you have a yearly subscription to a music library? I've been able to absorb the costs through getting paid for the work I do but I wonder if it would make sense/is it possible to charge clients a percentage of the yearly subscription rather than cost per track/licence?
Would be nice to see an actual invoice from your business and what you provided for that amount. Thanks
Perceived value is a tricky thing because its like saying.. hey im greedy and i want a cut into what ur gonna be making.
When looking at charging for owned equipment/gear, how do you determine how much to charge for that? This past year I looked up how much my kit would be to rent and discounted that by 10% to encourage the client to just pay me for my gear instead of using that budget on rentals. Money in my pocket instead of the rental house. However, is there a better method? Am I shorting myself and missing out on more money here? I want to add to my kit in 2023 and make those investment, but to do that I need to be able to look at my time to break even and when I'll get an ROI on the new gear. For example, say I spend $10k on a new camera package, how would you determine what the cost is to the client per project for that level of kit?