Get 4x ROAS With Video View Retargeting: Facebook Ads Retargeting Strategy 2021

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Get 4x ROAS With Video View Retargeting: Facebook Ads Retargeting Strategy 2021 Apply To Work With My Agency: …

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19 thoughts on “Get 4x ROAS With Video View Retargeting: Facebook Ads Retargeting Strategy 2021

  1. Great video, Nick. At the very bottom of the funnel, do you recommend using say only 30 days vid viewers? Or you just leave it at 180 days and FB will be smart enough to stop showing the ads to people who had seen it a few times and didn't convert?

    Should I create an audiences and set them to 30days, so FB stop showing them at the bottom of the funnel? Or is 180 days fine and FB will adjust…

    Hope it's not a confusing question 🙂

  2. Great video thank you! I created a custom audience of people who watched 50% of a video. This video is getting hundreads of views every day.
    My question : If I lauch an AD today retargeting my custom audience that I just created, will it retarget the people who will watch my video tomorrow and the days after, or will it only retarget the people who are in the custom audience at the time it was created ?

  3. Hi Nick great video I love your content my questions is if you use for TOF campaign objective video views and retarget the people than with conversion purchase isn’t this a better and cheaper solution ? Or is the quality of the audience on campaign objective video views low ? Hope this makes sense

  4. Awesome video, my audience is much smaller. Facebook says your audience is to small when I choose the videos I have posted. Any way around this ? Thanks!

  5. Superb insights! I have a question, when is the right time to do the retargeting ads? I have published a video ad for cold audiences (awareness) and it’s still running. Can i start retargeting the audiences from that video ads while the awareness ads is running or better i wait until it’s finished and then start retargeting?

  6. Hi Nick, Since retargeting audiences are small in my case, isn't it better to use the "reach" goal instead of "conversion" to reach everyone in my retargeting audience so I can set the repetition?

  7. Hi Nick,

    On this video views campaign, I see that you left the automatic placements.

    I don't know if I'm right but when you do that, Facebook will favor the network audience because it brings thousands of views but the problem is that these views are not counted in the video views audiences
    because the video is seen outside of Facebook, so it's wasted money right? Shouldn't we remove this network audience from the placements?

  8. Thank you, Nick!
    Could I pls ask, is it possible to retarget viewers of video campaign with specific videos created for that? They were uploaded to FBM directly, not linked from social media

  9. Thanks for the brief explanation, Nick! Super helpful. I was wondering if you're using the same video creative or different creatives(video, image, etc.) when you're retargeting those video viewers?

  10. Great video Nick, thanks!

    Wanted to ask if your TOF video was just ran as a standard conversion campaign (purchase objective) or if you used any other settings?

    Also, would love to see a video on TOF video ideas to implement in these types of campaigns that can later be retargeted at MOF.

    Hope that all makes sense haha

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