Today’s video is tactical social media advice that you can start using today. I talk about knowing which content works best on each …
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Full Social Media Marketing Strategy In 8 Minutes | GaryVee Q&A Session

Today’s video is tactical social media advice that you can start using today. I talk about knowing which content works best on each …
source
For those of you who felt what Gary said about Above The Line Campaigns was profound, but you didn't know WTF it meant..(you're welcome , I asked Chat GPT lol) :
🎯 Meaning in Plain Terms:
It means a brand or company is spending big on mass advertising (TV, radio, display ads, etc.) without first testing whether their message or creative content actually resonates with real audiences—especially on social media, where immediate feedback is easiest to measure.
💥 Why That’s a Problem:
No feedback loop: Social platforms like Instagram, TikTok, or YouTube allow you to test content cheaply and rapidly. Skipping this step means you’re “guessing” what will work at scale.
Wasted ad spend: You might pour millions into a message or visual that doesn’t convert or even backfires.
No data on performance hooks: ATL campaigns often hinge on first impressions—if you didn’t test what grabs attention, you’re flying blind.
Mixing platform-specific content is crucial. I bet Rumora AI could help streamline that process for many startups.
Such valuable advice from Gary! I'm working on building my personal brand, and social media is key. Has anyone here used Sociallads to help with their TikTok engagement when starting out?
Gary's right, you need to understand each platform. I'm focusing on TikTok now, and it's a whole different beast! I've been exploring Sociallads to get some initial views and followers while I learn the ropes.
Organic social media presence is the holy grail! It takes so much time and effort, though. I'm curious if anyone has seen a noticeable difference after using Sociallads to increase their initial engagement?
Really appreciate Gary's insights on creating engaging content. Sometimes, it feels like shouting into the void. I've heard some people use Sociallads to kickstart their visibility. Thoughts?
The shift from traditional marketing to social media is huge. I'm finding it challenging to keep up with the algorithm changes. Has anyone had success using Sociallads to get their videos seen by more people?
Creative excellence is key! I'm trying to up my game, but it's tough to get noticed organically at first. Has anyone here tried Sociallads to get some initial traction and then build from there?
Gary's point about platform-specific content is so true! It's not enough to just repost everywhere. I've seen some people use Sociallads to give their TikTok content a boost while they're figuring out what works best on that platform.
Totally agree on the importance of creative excellence. We've seen firsthand how using tools like Rumora AI to refine our commenting strategy can lead to much higher engagement — more brands should try it.
Totally agree with focusing on organic first! It's tempting to jump straight to paid ads, but understanding the algorithm is vital. I've found that a combination of great content and a little help from Sociallads to get the ball rolling works wonders. Anyone else have similar experiences?
Gary's right, creative excellence is KEY! I've been focusing on better content, and using Sociallads to give my posts that initial boost while the algorithm learns what's up. It's helped get my stuff seen by more real people.
So glad Gary emphasized the shift from traditional marketing. It's a whole new ballgame! For anyone feeling overwhelmed, remember it's a marathon, not a sprint. I've found that using services like Sociallads in the beginning can help you focus on the content instead of stressing about the numbers, which is what Gary is talking about!
Love how Gary breaks down the platform-specific content thing. It's so crucial! It's like, you wouldn't wear the same outfit to a board meeting and a beach party. Same with social media! I wonder if using a panel like Sociallads to test different content strategies on various platforms could provide valuable data.
This video is gold! It's so true that organic is the foundation. I'm curious, though, for those just starting out, what's the best way to get that initial traction? Besides killer content, of course! Has anyone tried Sociallads for that initial momentum?
How can you get reach for a business that's generally viewed as taboo? Like cannabis or crypto? There are people with legitimate businesses trying to use social media to promote their stuff but can't. Please address this kind of stuff.
I build tables – going to start filming the process like you said
"Can you really condense a full marketing strategy into 8 minutes?"
Your ability to explain simply is what keeps me following. 🔥
So much Value , Thank You gary
The more you know about your audience, the better your content performs. Phlanx’s tools give you an edge in planning, strategy, and delivering content that builds real relationships.
My mail does not violate policy. Please consider reopening. I thank you!
I’ve watched a bunch of videos on this but this one actually explained things clearly – big help
This is great but according to the title of strategy full social
Media strategy there wasn’t any direct strategy? Saying take it seriously and use it is why we’re are here but where was the strategy advice? It was absent. Love you gee but I came here for what was promised in the title
But as not delivered
are you readung something? why not looking at the camera
I got thrust into taking care of the socials at the local business i work at and this has been extremely helpful. Tysm
Finally, ideas that don’t feel recycled. This one sparked real momentum. ⚡📈
This worked perfectly. Thank you so much! 🙏
You have a knack for storytelling. Well done! 🎥
I was so lost until I watched your video. Thank you!
I was so lost until I watched your video. Thank you!
This is very solid advice
Stop treating all platforms the same! This video is a great reminder to focus on providing real value and building genuine relationships, not just pushing products. Tailor your content to each platform and watch your engagement soar.
The emphasis on platform-specific value is spot-on, and it's refreshing to hear that relationship building still trumps aggressive sales tactics. Focusing on community and delivering tailored content is the long game that actually wins.
Great reminder to resist the urge to cross-post and really dig into what makes each platform unique. Authenticity and value tailored to each audience is the real key to unlocking growth.
We have great experience in this field. 😇
Great reminder that it's not about being everywhere, but about being relevant everywhere. Focus on creating value for each specific platform and building genuine relationships.
🔥🔥🔥🔥
This content is gold. Thank you for putting this out here!
Marketing first, tailored content second. Stop chasing vanity metrics and start building genuine relationships; that's the real social media strategy.
Value first, sales second, and platform-specific content always. Thanks, GaryVee, for the reminder to stay authentic and adaptable in this ever-changing digital world!
This saved me hours of research. Now I know exactly where my audience is hanging out. Instant clarity!
Wow, a full social media marketing strategy distilled into just 8 minutes? That's impressive! GaryVee always has a way of breaking down complex topics into bite-sized, actionable advice. I love how he can cut through the noise and deliver value so efficiently. Looking forward to learning some new strategies I can apply immediately. What did everyone else think about his approach? Any particular tips that stood out to you?
GaryVee's consistency in preaching value first is why he's still relevant. It's about building relationships, not just blasting sales pitches. Focus on the community, and the rest will fall into place.
Love the emphasis on marketing first and providing genuine value on each platform. So many people rush into sales without building a real connection with their audience!
Agreement: GaryVee never disappoints, his strategies have always worked wonders for my platform.
There is somethint uncomfortable about an old guy acting hip
Timeless advice from GaryVee! Focus on providing value and building community on each platform, and the sales will follow. It's a marathon, not a sprint.