Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica …
source
What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED
Related Posts
BombBomb for Real Estate Agents- Convert More Leads w/ Video Messaging
If you are a realtor considering BombBomb for your lead generation- you’ve come to the right place. In this video I explain how … source … Read more
How to Create a Video Marketing Strategy
Learn how to create a video marketing strategy. It is a fact that video marketing is crucial for today’s businesses. In case you don’t … … Read more
Free online storyboard creator
Creating great videos isn’t as easy as turning up and hitting records. Thankfully storyboards provide a visual outline for a narrative … source Artikel Terkait:10 … Read more
A teammate saw I was struggling with motivation and shared their experience with the Solh App. Itβs not therapy, but it gives clarity. I use it after meetings or on tough days just to check in with myself. Honestly, itβs made a real difference in my daily mindset.
pure cringe
Outstanding content, and funny presentation. She sounds like an AI voice and moves like a robot.
β€
Crazy how much AI is changing the game for marketers, especially with tools like AICarma keeping track of brand visibility. The future is now!
love it 04:45
I think this talk makes a fundamental misconception about what AI is and how different it is in comparison to any other technological invention that boosted productivity in the past.
Yes, AI today and AI for the next few years, will be more of "tool" in most of the corporate workforce's toolkits, much like word processors, spreadsheets, and cloud services impacted marketing.
The key difference with AI is that it is NOT a static technology that strictly requires human input for it to evolve. For example, new versions of Microsoft Excel always needed human input, and humans to code new versions of it. Very soon, AI will not only take prompts from marketers ideas, but it will begin to generate those ideas and do research and improve upon itself.
I think old heads like her assume all technology and new technology as equals, therefore can be analogized equally with previous technological innovations. However, AI is not just a new technology. We are essentially creating a new species of digital organism with cognitive functions that already surpass our own, in the year 2025. In the next coming decades, we'll realize that AI is not akin to the invention of word processors or powerpoint at all. It will be more akin to the birth of a new species that we have never seen before.
I know this sound like tinfoil hat Sci-Fi movie talk, but it's the truth. AI is not just a productivity "booster," soon it will be productivity itself, because it will surpass humans in every single way shape or form. We have never created a technology that can earnestly improve upon itself without human feedback or input.
Before/after of kidsβ toys worked well for busy moms
Minority Report…
Jessica Apotheker nails it! AI can boost efficiency, but human creativity and fresh ideas are irreplaceable. Marketers who lean into their unique strengths, whether data-driven or creative, will thrive in this new landscape. Excited to see how we can blend tech and human insight for smarter, more impactful marketing!
AI is so interesting! It's just hard to keep up with all the tools
Marketing, automation, support
Ho gays I'm Green cardamom manufacture in Kerala
Aged so badly…..The hype's almost all gone and it's just another name on the list. I've seen worse for my business and so many others using AI as a replacement. Such a waste and people like this are the problem.
Forecasting next seasonΓ’β¬β’s look
It's really not that deep..They are using it as a silly gimmick to generate excitement and profits but they are doing it too much and people are already tired of it.
Back in the day when we went to the store to go buy shoes we would pick the best deal and the best brand that we thought was a good choice. But now we can see how that shoe performs and where to get a better price.
Why do they even bother with interrupting with commercials we all just click off
wow, this video is really insightful and well-presented, Jessica! I appreciate how you explore the impact of AI on marketing. however, I can't help but feel like relying too much on AI might actually limit creativity and genuine human connection in marketing. what do you all think?
Thanks so much for this amazing insightful speech. β€
I cant stop staring at her eyebrows
Love the growth strategies! One thing I struggle with is replying to comments on time. Anyone using automation tools like YTBoostFlow to stay active 24/7?
This guide is π₯! Quick questionβdo you think automation tools like YTBoostFlow help with affiliate marketing on YouTube, or is manual engagement still the way to go?
This talk on the future of marketing in the age of AI by Jessica Apotheker sounds intriguing! I'm curious about how AI will transform the strategies that businesses use to connect with their audiences. Will personalized marketing become even more precise, or are there ethical concerns we need to address first? I'm excited to hear Jessica's insights on this and how marketers can adapt to these inevitable changes.
AI. Use it; don't rely on it.
This video sounds intriguing! I'm really curious to hear Jessica's insights on how AI will transform the marketing landscape. With AI's capabilities growing rapidly, I'm thinking we might see more personalized and efficient marketing strategies. I wonder if she'll discuss the ethical implications, like data privacy and the balance between automation and human creativity. Can't wait to see what else we'll need to consider in this new age of marketing. What do you all think will be the biggest change?
A motivational speech about the importance of perseverance, a positive attitude, and self-confidence in achieving success. It emphasizes the need to overcome obstacles, learn from failures, and maintain a goal-oriented mindset.
thank you ! very helpful for fashion marketing students
It was very interesting
WordPerfect and Lotus 123 hit the market 46 and 42 years ago respectively not 30 years ago.
Very instructive
β€
Thank you so much for this video. It was very instructive.
Thank you very much so much for this video. It was very informative.
Thank you.
What will happen? It is happening. I find this banter to be at least five to ten years behind the real industry, and more than 50 years behind the AI military application. However, a simple game like Candy Crush in contract with Google for marketing awareness and information can deliver a game that is easy when there is no money, and harder when the money comes. I am basing my objective argument forward based on the changes of the algo in respects to play time. The Algo decides the best move, as I got closer to my payday. It chose the second best. The feel of the game changed. The strategies employed against chance changed. As the Algo produced puzzles that were much harder to decipher, the additional options though free have to be bought Google AI in communication with the Candy Crush AI (limited)….could create a strategy to milk money out of it's client and now the game is no longer about intellectual reasoning, but about the ego. The Wise and the Egotist…what is the difference? A fool is soon parted with their money. The wise end the game and find another. The fool spends his money until one day he or she realizes they spent too much. Is it ethical or moral? Any game that creates competition based on money and not intellectualism is a false game. It caters to fools over the wise. In the long run, it's not good. But you enter the game knowing it's free and they have to make money. I would ban my children from playing at the point the algo changes to milk them for more money than is actually needed. Check Sydney.
Informative.
Marketing can add value to society, but most companies are completely incompetent at it. Add in AI, and it will make things worse for customers and employees alike.
No offence, but, can anybody help me to explain this question: Why Madam Jessica Apotheker keeps mentioning about left/ right brain when talking about AI (left brain) and Creative (right brain)? Is that theory taught in major of marketing at Universities? Someone told me that its not trustworthy – cannot locate which part of human's brain is functioned in logic or creative. Well, just asking (hope sb could anwser). I am so appreciated it.
destroy evil ai
Thank you.
Thank you very much.
There is no left-brain or right-brain people! This is pseudoscience totally!
I (50+ French-speaking male) am watching this on YouTube after seeing an Always Ultra advertisement of a young obese ice skater talking about her periods in Swiss-German. We are far from whatβs described here imhoβ¦
For those here who negate the human factor, remember, that negation can impact your field of expertise as well. AI – as an assist, not replacement – can be beneficial. Regardless, we must watch those who are so passionate in applying it too liberally.
Thanks Jessica AWESOME talk! Thanks for sharing your nuggets ππ¨π―π "ππ«π¨π°π’π§π π ππππ ππ ππ«ππ’π§" β€
"Such a thought-provoking talk by Jessica Apotheker on the role of AI in marketing! I agree that AI is not here to replace us, but to complement our efforts. As the owner of an AI interview coaching app, I've seen firsthand how AI can enhance and streamline processes. It's all about finding the right balance and synergy between human creativity and AI efficiency. Can't wait to see what the future of marketing holds with AI by our side! π"
What will happe if AI continue to grow in the future,is good or bad for us?
Data overload? AI says, βBring it on' π₯